Joy Busse
The Power of Design Vision Prototypes in ...

In the dynamic landscape of modern enterprise, the challenges of achieving alignment and progress between teams are all too familiar. In this article, I would like to take you on a journey of VMware’s Tanzu design team, a journey marked by ambiguity, setbacks, resilience, and the ultimate discovery of the transformative potential of design vision stories and prototypes in steering product success and fostering team cohesion.

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The Power of Design Vision Prototypes in Achieving Product Success and Team Alignment
Joy Busse
The Simplicity Paradox: Streamlining Enterprise ...

In the world of enterprise products geared towards an engineering user base, striking the right balance between functionality and usability is paramount for success. To ensure a seamless user experience and quicker time to value, it is essential to prioritize core functionality in the product GUI while reserving advanced capabilities for the API and CLI interfaces. This approach offers numerous benefits for product development and enhances the overall engagement of enterprise users with the product. Let’s look at five tenets of design geared toward realizing the simplicity paradox in your design practice.

The Simplicity Paradox: Streamlining Enterprise Product Design for Savvy Engineers
Application Design, Device Interface Design, Mobile Design, Usability
Joy Busse
"Sorry, I Don't Know This Yet..." An In-Depth ...

In an earlier glossary post, we discussed “VPAs”or Voice Personal Assistants. We thought this topic deserved further analysis considering the massive adoption of devices with “always-on” listening and a responding voice functionality. Considering these rapid developments in the era of voice interactive objects and AI in general, we should ask ourselves these crucial questions. 

  1. How will this affect you, your organization and your products? 

  2. How can your application use these powerful neural networks and machine learning based systems to intuit more precisely what your customer wants? 

  3. How can your customer service improve by leveraging the new forms of networked intelligence in the cloud? 

  4. In a world where touch, type, and swipe have been the primary modes of input, how can voice interaction provide a more natural access to your product? 

  5. How can this be integrated and at what cost?

It’s been 50 years since Stanley Kubrick’s dystopian thriller 2001 was released, where Hal,  the disturbingly calm onboard yet ill intentioned computer, frightened us with the possibility of computers taking over humanity and making decisions that may not preclude destroying the whole lot of us sloppy, imperfect humans.

"Sorry, I Don't Know This Yet..." An In-Depth Analysis of the State of Virtual Personal Voice Assistance
Joy Busse
How Great Web Design Grows Your Business
How Great Web Design Grows Your Business
Application Design, Device Interface Design, Mobile Design, Usability
Joy Busse
Customer Experience: Doing It Right

🔈  We all know that the work doesn’t end when someone becomes a customer; yet, many businesses are not organized to bring the best experiences to their customers. Our client, John Zimmerer at Top Down Systems, recently wrote a series of blog posts analyzing how businesses can avoid pitfalls in the way of a great customer experience. He takes a look at several industry reports and analyses, and discusses how businesses can move from a siloed customer experience approach, which is rather common, to one where the customer experience fits into the very fabric of an organization.

Customer Experience: Doing It Right

enterprise Design

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Building Product-Specific Design Components to Drive Consistency — A Case Study

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Building Product-Specific Design Components to Drive Consistency — A Case Study

Tanzu Observability is part of the VMware Tanzu product family. It was built by Wavefront, which was acquired by VMware in 2017. As part of its integration, the Tanzu Observability UI team was tasked with aligning the product to comply with VMware’s instance of Clarity — an open-source, enterprise-focused design system that includes the accessibility standards, tools, and processes responsible for the UI characteristics of our products. The goal was to perform a makeover of the product’s interface so that it looked and behaved like other VMware products (which are created with the Clarity components).